Talk to an expert
Sjoerd Kooistra is a Partner in the Amsterdam Office of Berwick Partners
The Dutch Retail sector has continued to deliver despite the challenges of the past decade in the global economy. The industry has maintained this passion by providing consistent innovation to ensure we are engaged and interested in product, brand and seeking out the perfect purchase either online or in store. In such changing and uncertain times this resilience and ability to adapt is reflected in a sector worth an estimated 102,6 billion euros and 500.000+ FTE.
The new focus is on brand power, messaging that engages and the ease at which you can see, interact and access products. The market is polarising into two camps: the realm of essentials and value and the more specialist brands which compete on quality and experience.
At Berwick Partners our team have extensive experience and expertise in their area of specialism. We understand the direction of travel in the market and the demands on those that will deliver these strategies.
We have a significant track record delivering on the new, the difficult and the demanding positions and perhaps most importantly, we have real passion for doing so with energy and determination.